2012 Medical Writing Seminars

Second Annual Festival is HERE
October 9 – November 1, 2012
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2012 Topics, Live Schedule, and Expert Faculty**

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12 Seminars
Description and Bio
Tuesday, October 9
1
Regulatory Writing Fundamentals

Zuleika Aponte, MS BS
Regulatory writers have good knowledge of clinical study design and conduct; how to write protocols, and how to read and interpret clinical data (summary tables and listings). They also know case report form design, good clinical practice (GCP) regulations and regulatory document guidelines.

This Seminar (the first of two) is aimed at teaching you how to develop written skills in regulatory writing. We will provide an overview of documents and dossiers for regulatory authorities (e.g., Food and Drug Administration (FDA) and European Medicines Agency (EMA)). This Seminar is an overview of regulatory writing and various processes. The second Seminar (below) will be devoted to the “how to” of writing these documents.


Zuleika Aponte earned a BS degree in Biology and her MS degree in Epidemiology and Biostatistics at the University of Puerto Rico, Medical Sciences Campus. She also has written many articles on clinical epidemiology and statistical methods.

For the past ten years she has dedicated herself to regulatory and safety writing. She is an epidemiologist at Novartis Pharma, specializing in drug safety for the infectious diseases and oncology products. She provides regulatory and safety advice as well as review and preparation of regulatory submissions. Previously, she worked at Pfizer as an Epidemiology for Regulatory and Safety Division, responsible for all aspects of global regulatory submissions in US and Europe, for oncology products. She previously worked at the Centers for Diseases Control and Prevention (CDC) as an epidemiologist, responsible for conducting HIV studies, writing protocols, interpreting and communicating results.
Wednesday October 10
2
Creating Abstracts and Posters

Tom Lang, MA
In this presentation, participants will learn about the function, types, and problems of abstracts. Information in abstracts is often presented in posters, so the presentation will also cover their functions, development, construction, and presentation.

Abstracts are a vital part of medical writing, and knowing how to write a good abstract is a key skill. Why are Abstracts important? Abstracts are THE abbreviated version of a longer scientific journal article or research paper. When interested readers search for articles, they most often read the Abstract first, and then decide whether to read the full article or paper. Abstracts are therefore an abbreviated advertisement or promotion for a longer written piece. They serve an important function in sharing medical information, and being a good Abstract writer is a great way to make extra money or expand your skills.


Tom Lang has been a technical or medical writer-editor since 1975. He was Manager of Medical Editing Services at the Cleveland Clinic for many years and a Senior Scientific Writer in the New England Cochran and Evidence-Based Practice Centers at the New England Medical Center. His books, How to Report Statistics in Medicine, second edition and How to Write, Publish, and Present in the Health Sciences, are popular texts in the field. An adjunct instructor at the University of Chicago’s Medical Writing and Editing certificate program since its inception, he has received teaching awards from the University of Chicago’s Graham School of General Studies, the American Statistical Association, and the American Medical Writers Association. He has led hundreds of workshops on scientific publications throughout the world. Currently Treasurer of the World Association of Medical Editors, he also is a past President of the Council of Science Editors and a Fellow of AMWA.
Thursday October 11
3
Medical Editing Basics:
Want to Be an Editor?
Barbara Gastel, MD
BY POPULAR DEMAND. Medical editing, including the editing of journal articles and grant proposals, can be rewarding work and a valuable service. In this Seminar, Barbara Gastel, MD, a professor and editor who has mentored many in editing, will present basics in this realm. Topics will include reasons to edit, levels of editing, tasks commonly included in editing, principles of querying authors for information, features specific to medical editing, and key advice to remember. In addition, resources for continued learning and professional use will be identified. The Seminar also will include tips for seeking medical-editing careers.

Barbara Gastel, a physician specializing in biomedical writing and editing, is professor of integrative biosciences, humanities in medicine, and biotechnology at Texas A&M University, where she coordinates the master’s degree program in science and technology journalism.

Dr. Gastel’s accomplishments and career path:

  • Earned a BA from Yale and an MD and MPH from Johns Hopkins
  • American Association for the Advancement of Science mass media fellowship at Newsweek
  • Worked in communication and administration at the National Institutes of Health
  • Taught science writing at MIT
  • 1996 through 2007, directed the US aspect of a program, funded by the China Medical Board of New York, to teach English-language biomedical writing and editing in Asia
  • Assistant dean for teaching at the University of California, San Francisco School of Medicine
  • Since 2007, she has been Knowledge Community Editor for AuthorAID at INASP (www.authoraid.info), a project to help researchers in developing countries to write about and publish their work.
  • Texas A&M University since 1989

Dr. Gastel is the author of three books: Presenting Science to the Public (ISI Press, 1983), Teaching Science: A Guide for College and Professional School Instructors (Oryx Press, 1991), and Health Writer’s Handbook, now in its second edition (Blackwell Publishing, 2005). In addition, she coauthored, with Robert A. Day, the sixth and seventh editions of How to Write and Publish a Scientific Paper (ABC-CLIO, 2006 and 2011). She also has written many articles and chapters on writing, editing, teaching, and medical topics. From 2000 to 2010, she edited Science Editor, the periodical of the Council of Science Editors.

Dr. Gastel has received awards from the American Medical Writers Association and the Council of Science Editors, and she is a fellow of the American Association for the Advancement of Science. In 2006, the Board of Editors in the Life Sciences named her an Honored Editor in the Life Sciences. She was the 2010 recipient of the John P. McGovern Science and Society Award, given by the scientific research society Sigma Xi, and the 2012 recipient of the Texas A&M University Distinguished Achievement Award for Extension, Outreach, Continuing Education, and Professional Development.

Tuesday October 16
4
Covering Medical Meetings for Pay
Nancy Monson
Attending a medical meeting is a great way to find topics to pitch to magazines and newspapers, and to gain a better understanding of complex health issues. Meeting coverage can also be a lucrative assignment that allows you to travel to major US and international cities.

This Seminar covers the basics of attending a medical meeting and getting meeting assignments:

  • The requirements for being admitted to a meeting as a journalist (you typically need an assignment letter)
  • Tips and techniques for covering sessions and industry-sponsored symposia
  • Covering the exhibit floor
  • Taking advantage of press room offerings
  • News embargo rules
  • Interviewing health professionals
  • Types of vehicles that are produced out of medical meetings (highlight newsletters, daily email blasts, press releases, symposia spin-offs, videos, news stories)

Nancy Monson has been successfully freelancing as a consumer health and medical writer for over two decades and has recently completed her training to become a certified health coach. Her articles on health, nutrition and psychology topics have been published in over 30 major consumer magazines, including Family Circle, Glamour, More, Redbook, Shape, Viv, Weight Watchers Magazine and Woman’s Day, and on various websites. She also writes patient education articles and magazines for distribution through doctors’ offices and online.
 
She is the author of several consumer books: The Smart Guide to Boosting Your Energy and Craft to Heal: Soothing Your Soul with Sewing, Painting, and Other Pastimes. The latter is a self-help book that describes how a craft or hobby you love can offer mental, physical and spiritual benefits. She also recently wrote an e-book called Creative Wellness, which is available through her website and Amazon.
 
Nancy is the co-author of an e-book for writers, Just What the Doctor Ordered: An Insider’s Guide to Medical Writing, an essential guide to breaking into this lucrative writing category. The e-book is available to attendees of the InQuill Medical Writing Festival for the discounted price of $11.95 (a $5 savings).

Wednesday October 17
5
How to Write Regulatory Documents for FDA/EMA

Zuleika Aponte, MS BS
Regulatory writers have good knowledge of clinical study design and conduct; how to write protocols, and how to read and interpret clinical data (summary tables and listings). They also know case report form design, good clinical practice (GCP) regulations and regulatory document guidelines.

This Seminar (the second of two) is aimed at teaching you how to develop written skills in regulatory writing. We will provide an overview of documents and dossiers for regulatory authorities (e.g., Food and Drug Administration (FDA) and European Medicines Agency (EMA)). This second Seminar is devoted to the “how to” of writing these documents.


Zuleika Aponte earned a BS degree in Biology and her MS degree in Epidemiology and Biostatistics at the University of Puerto Rico, Medical Sciences Campus. She also has written many articles on clinical epidemiology and statistical methods.

For the past ten years she has dedicated herself to regulatory and safety writing. She is an epidemiologist at Novartis Pharma, specializing in drug safety for the infectious diseases and oncology products. She provides regulatory and safety advice as well as review and preparation of regulatory submissions. Previously, she worked at Pfizer as an Epidemiology for Regulatory and Safety Division, responsible for all aspects of global regulatory submissions in US and Europe, for oncology products. She previously worked at the Centers for Diseases Control and Prevention (CDC) as an epidemiologist, responsible for conducting HIV studies, writing protocols, interpreting and communicating results.
Thursday October 18
6
Medical Writing for Researchers
Barbara Gastel, MD
Many medical researchers write journal articles about their work, but few have formal training in doing so. In this Seminar, Barbara Gastel, MD, coauthor of How to Write and Publish a Scientific Paper, will offer 50 tips for writing journal articles with maximal success and minimal stress. Many of the tips regard content and structure of the sections of a scientific paper, and some regard the writing or publishing process. Sources of further information and guidance will be identified. The webinar is primarily for early-career researchers, but others, including medical writers and editors, also may find it useful.

Barbara Gastel, a physician specializing in biomedical writing and editing, is professor of integrative biosciences, humanities in medicine, and biotechnology at Texas A&M University, where she coordinates the master’s degree program in science and technology journalism.

Dr. Gastel’s accomplishments and career path:

  • Earned a BA from Yale and an MD and MPH from Johns Hopkins
  • American Association for the Advancement of Science mass media fellowship at Newsweek
  • Worked in communication and administration at the National Institutes of Health
  • Taught science writing at MIT
  • 1996 through 2007, directed the US aspect of a program, funded by the China Medical Board of New York, to teach English-language biomedical writing and editing in Asia
  • Assistant dean for teaching at the University of California, San Francisco School of Medicine
  • Since 2007, she has been Knowledge Community Editor for AuthorAID at INASP (www.authoraid.info), a project to help researchers in developing countries to write about and publish their work.
  • Texas A&M University since 1989

Dr. Gastel is the author of three books: Presenting Science to the Public (ISI Press, 1983), Teaching Science: A Guide for College and Professional School Instructors (Oryx Press, 1991), and Health Writer’s Handbook, now in its second edition (Blackwell Publishing, 2005). In addition, she coauthored, with Robert A. Day, the sixth and seventh editions of How to Write and Publish a Scientific Paper (ABC-CLIO, 2006 and 2011). She also has written many articles and chapters on writing, editing, teaching, and medical topics. From 2000 to 2010, she edited Science Editor, the periodical of the Council of Science Editors.

Dr. Gastel has received awards from the American Medical Writers Association and the Council of Science Editors, and she is a fellow of the American Association for the Advancement of Science. In 2006, the Board of Editors in the Life Sciences named her an Honored Editor in the Life Sciences. She was the 2010 recipient of the John P. McGovern Science and Society Award, given by the scientific research society Sigma Xi, and the 2012 recipient of the Texas A&M University Distinguished Achievement Award for Extension, Outreach, Continuing Education, and Professional Development.

Tuesday October 23
7
Creating Compelling Presentations:
Slide Deck Tips
Every Medical Writer
Needs to Know
Johanna Lackner Marx
MPH MSW CCMEP
At some point in almost every medical writer’s career, you are asked to create a presentation. Most of our experience with presentations is from observation, and that’s not necessarily the best style to copy. Most presentations are bulleted, boring, written text that does not keep audience attention for long.

In this Seminar, Johanna will show you how to:

  • Grab learner’s attention at the beginning of presentations
  • Avoid information overload
  • Accommodate all learning styles of your audience
  • Use visual representations of information
  • Guidelines regarding the best formatting for slides



Johanna Lackner Marx is the Founder and President of InQuill Medical Communications, LLC which provides CME certification services, CME writing services, and medical marketing services to clients. InQuill also provides online medical writing training courses in eight different kinds of medical writing. InQuill is organizing and hosting the Medical Writing Festival.

Johanna is:

  • A Nationally Certified CME Professional
  • A-CME Award Winner 2011 – Best Innovation in Continuing Professional Development
  • MECCA Member Section Chair 2012 – Alliance for Continuing Education in the Health Professions (ACEHP)
  • AMWA Journal Section Editor – “CME Rising” Column
  • Apex Award Winner 2012 – Excellence in Publishing with the AMWA Journal

Johanna has been active in CME for almost 20 years. She worked with the National Institute of Mental Health in their Epidemiology and Psychopathology Research Branch, where she completed research and was published internationally. Her writings include a wide variety of topics. She manages medical writers and edits writing.

Johanna has also been very active in physician and healthcare provider education, having organized and managed over 150 educational events. She has acquired certification as a CME provider for clients, oversees production of CME materials, and consults with companies on CME recertification.

Wednesday October 24
8
The NEW Formula for Pharma CME Funding
in 2013
Jonathan Marx, MBA
Pharma and Medical Device Funding for CME is down by 40%. The environment for commercial support is more competitive than before. Do you give up on commercial support funding? Absolutely not!!

What you need to play this game is to know the NEW RULES. Fresh from covering the medical meeting “CBI 10th Annual Forum on Educational Grants” in Philadelphia, Jonathan is prepared to share with you the new paradigm for CME funding from pharma and device companies.

In this Seminar, Jonathan will reveal:

  • An Overview of CME Funding Trends
  • What factors make for successful grants
  • The new emphasis on Outcomes Measurements
  • Grant Submission No-No’s
  • Similar Trends with Government and Other Funders

Jonathan Marx Mr. Marx received his undergraduate degree in psychology and MBA from Stanford University. He enjoyed a successful executive career for twenty-five years in major and start-up media companies:

  • Senior Vice President – Viacom, running its cable operations in California and Oregon
  • Vice President, Strategy – Pacific Bell Yellow Pages, bringing a 100 year old business into multi-media
  • Vice President – TiVo, designing and running the startup operations for the pioneering digital video recording (DVR) company
  • President – ISP Channel, one of the first four companies in the U.S. to provide high speed cable modem access for computers

Since 2001, Jonathan has dedicated his multi-media background to helping businesses and practices in the medival and health fields with their strategies, launches, and marketing. He has consulted with, launched, and managed several health and medical related companies, to the delight of clients.

He is Senior Vice President of InQuill Medical Communications, LLC which is offering this Medical Writing Festival.

Awards and Distinctions

- 2011 A-CME Award for Best Innovation in Continuing Professional Development

- 2004 Webby Awards Nominee for website in spirituality

- 1995 Telly Award for TV Production in community programming

- 1995 Cable Award for Community Relations on AIDS

- 1992 Outstanding Corporate Leadership Award for AIDS Awareness from the San Francisco Aids Foundation

Thursday October 25
9
Transforming Your BORING BIO
from Wallpaper to WOW
to Attract Clients Now!
Nancy Juetten, Bio Doctor
During this engaging webinar:

  • Nancy guides you through a five-step system that you can apply immediately to prepare winning stories about your expertise. Whether you want to attract clients, speaking gigs, or media interviews, this system works every time!
  • You’ll see examples of bios for coaches and consultants just like YOU that brought in the business to inspire your own winning efforts.
  • You’ll learn some of the most common mis-steps to avoid so you can pave your path to prosperity faster.
  • And once your new story is ready, you’ll be inspired to share it with the right people so you can grow your influence, impact, and income now!

Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll learn essential steps you can take, starting today, to get ready to welcome and initiate more of the right kinds of opportunities to grow your influence, impact, and your income. Don’t miss this timely opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.


Nancy “Broadcast Your Brilliance” Juetten is a word wizard, workshop leader, and Bye-Bye Boring Bio PLUS! author on a quest to guide mission-driven experts to spell out their greatness and broadcast their brilliance through the power of storytelling and publicity. Whether clients seek to attract clients, speaking gigs, or media attention, they learn to welcome those results by acting on Nancy’s road-tested and proven advice to tell stories all their own.

Best of all, they broadcast their brilliance with confidence, readiness, and ease so the right people can celebrate, invest, and benefit. Nancy doesn’t just dole out this advice. She walks her own talk. In 2010, she was interviewed 50+ times by media in her own backyard and beyond in connection with the debut of her book — Bye-Bye Boring Bio PLUS! She was also recognized among the Top 100 Home-Based Businesses by StartUp Nation. In February of 2012, Nancy was named among the Top 100 Women in ECommerce by WE magazine.

She is well known for being the “go to” person for helping people transform their boring bios from wallpaper to wow to attract clients now. Teaching the “Broadcast Your Brilliance Webinar Series” is her favorite way to add value for those serious about prospering in the spotlight.

Tuesday October 30
10
CME: Drawing the Line Between Promotion and Education
Eugene Pozniak, CME Specialist
A MUST FOR CME Providers and Writers. As Europe awaits the introduction of the stricter revised accreditation standards from the UEMS, with a regulatory environment that promotes an ever increasing expectation of transparency and accountability, the CME provider community can no longer sit back and expect to be led by the hand.

Commercial Supporters are looking for CME Providers that are more than just logistics agencies. They want and need skilled organizations that understand the regulatory landscape, are compliant with the emerging rules, and who are willing to take responsibility for their own work. Eugene Pozniak will take us through the recent developments in European CME, compare it with the U.S., and draw the line between promotion and true CME education.

Eugene Pozniak is Managing Director of Siyemi Learning, an independent European CME provider and Programme Director of European CME Forum, a Not-For-Profit organisation bringing together all stakeholder groups with an interest in European CME. He founded Siyemi Learning, the European CME-CPD Academy, the European CME Forum which, in addition to running its annual meeting (5th annual meeting 14-16 November in London, UK) also supports the Good CME Practice Group and the recently launched open access, peer review Journal of European CME.

Eugene serves on the Board of the Global Alliance for Medical Education (GAME), and on the Editorial Board of the Journal of European CME (JECME). He gives advice on CME matters and develops CME accredited programmes. He has experience in CME for Europe, North America, Latin America, Japan and the Middle East.

Following his degree in Chemistry, Eugene spent 12 years working in a variety of positions in the pharmaceutical industry, advertising and medical communications agencies. He left the promotional sector in 2000, working since then exclusively in Continuing Medical Education (CME) and created the first CME accredited e-learning platform in Europe.

Wednesday October 31
11
Promoting Your Medical Writing Business for Growth / Profit
Peggy McKee, BFF, Med Career Coach
Whether you’re a job seeker, a business owner, or an individual with writing skills to sell, talent only gets you so far. No matter how talented you are, no one will ever know unless you learn to do one thing: promote yourself.

The good news is, you can learn simple but very effective professional strategies to let the world know who you are and what you do. If you put certain principles into practice, you can draw the attention of potential employers or clients and find the success you deserve.

In this webinar, Peggy McKee (recruiter, job search expert, career coach, and CEO of Career Confidential) is going to share the low-cost, big impact, multi-pronged approach she uses herself and recommends to all her job seeker clients.

You’ll learn:

  • Low-cost (or free) places to put yourself out there so you can be found
  • Easy ways to effectively and professionally go after your target—customer or hiring manager
  • The simple secret to keeping yourself ‘top of mind’ that most people miss

Peggy McKee is the CEO of Career Confidential, a website dedicated to teaching job seekers an aggressive, “Plus One” approach to the job search that gets them hired for the jobs they want very quickly. Her extensive experience in sales, marketing, recruiting, and career coaching give her a unique perspective and deliver a significant advantage for job seekers.

Ms. McKee is also the owner and Senior Recruiter of PHC Consulting, a nationally-known medical sales recruiting firm that has worked with a variety of clients from small startups to Fortune 5 companies. She has been named #1 on the list of the Top 25 Most Influential Online Recruiters by HR Examiner, and has been quoted about the job search in an assortment of articles across the web, including CNN and CAP TODAY. She has been an invited speaker and/or facilitator at various national conferences, including the Executive War College on Laboratory and Pathology Management and the LabCompete Laboratory Sales and Marketing Conference.

She received her B.S. degree in Chemistry and her M.B.A. in Marketing from the University of Oklahoma. She is a passionate advocate for job seekers and business owners everywhere.

Thursday November 1
12
Is this Research Right? Critical Appraisal for Medical Writing

Tom Lang, MA
You’re researching scientific literature to serve as a reference or proof text for your own writing. Most writers presume the literature is correct, and simply quote the source. Your presumption about correctness can endanger your work. If a reference is found to be inaccurate, the credibility of YOUR medical writing can be at risk. Learn how to critically evaluate the scientific literature that you use. This presentation and discussion evolve around questions and related concerns about the justification, design, execution, analysis, and interpretation of biomedical research studies. Topics include sources of error, confounding, and bias and how they can be controlled.

Critically evaluating your reference sources can build or diminish your career.


Tom Lang has been a technical or medical writer-editor since 1975. He was Manager of Medical Editing Services at the Cleveland Clinic for many years and a Senior Scientific Writer in the New England Cochran and Evidence-Based Practice Centers at the New England Medical Center. His books, How to Report Statistics in Medicine, second edition and How to Write, Publish, and Present in the Health Sciences, are popular texts in the field. An adjunct instructor at the University of Chicago’s Medical Writing and Editing certificate program since its inception, he has received teaching awards from the University of Chicago’s Graham School of General Studies, the American Statistical Association, and the American Medical Writers Association. He has led hundreds of workshops on scientific publications throughout the world. Currently Treasurer of the World Association of Medical Editors, he also is a past President of the Council of Science Editors and a Fellow of AMWA.
**Attend LIVE or Recorded Seminars.
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Buy It Now!

Ala Carte
Buy 1-3 Seminars
Five Pack
Buy 4, get 1 FREE
Festival Package
Buy 8, get 4 FREE
FYI Pricing
as of 10/9
$39.97
per Seminar
$159.88
$32/Seminar Value
$319.76
$27/Seminar Value
Current Early Bird thru 10/8
$29.97
per Seminar
$119.88
$24/Seminar Value
$239.76
$20/Seminar Value

Step 2:
Purchase the NUMBER of Seminars you wish

Early Bird Pricing
Buy 1-3 Seminars Ala Carte
Early Bird Pricing
Buy The Five Pack
Early Bird Pricing
Buy the Festival Package