Essential Marketing Rules for Medical Writer Websites that Win
Meet Philippa Gamse, CMC
Pioneer, Strategist, Author
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Enjoy the convenience of your internet-connected computer and speakers. No phone necessary.
This hour-long program will provide an overview of successful strategies and tactics for establishing a winning online presence. It is based on Philippa’s 15 plus years of consulting experience and research into what works at a practical level, and will be illustrated with real-life examples from her clients, audiences and colleagues.
We’ll look at some of your websites, blogs and other forms of social media, and their role in establishing you as a thought leader and recognized author in your field.
Following this session, attendees will be able to:
- Create a clear strategy for their complete web presence
- Prioritize appropriate platforms (e.g. website, blog, video, other social media)
- Identify all audiences and design visitor personas for optimized copy and appeal
- Develop an online marketing plan
- Understand the importance of analytics in measuring success and specifying ongoing improvements
About Philippa Gamse, CMC
A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.
Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your Web presence. Clients report significant improvement in quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.
Philippa was the sole featured expert for the cover story on effective Web strategies for UPS “Compass” Magazine Fall 2009, distributed to more than 1million businesses. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.
Her book 42 Rules for a Web Presence That Wins will be published in September, 2011.
“The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web ‘ambassadors’ will benefit simply by asking the questions implied by author Gamse’s rules.”
Vint Cerf, Internet Pioneer
“A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.”
Guy Kawasaki, Author, Enchantment: The Art of Changing Hearts, Minds, and Actions and former Chief Evangelist of Apple
“While 42 Rules for a Web Presence That Wins is an easy, enjoyable read, it delivers content and sage advice that can profoundly affect the success of your web presence. Starting with the mantra that ‘every page should have a clear strategy,’ Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read in this age of social media.”
Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School
“I’ve known Philippa for a decade and a half. We met on the speaking circuit and I was always impressed by her breadth of knowledge, her depth of insight and her pragmatic approach to getting the most for every marketing dollar spent.
But above all, Philippa delivers such wonderfully practical advice. This book is packed with scenarios, examples and good, old fashioned common sense. Philippa is not wowed by the next new shiny marketing bauble but is laser-focused on what works, what’s tried and true and what simply makes sense. Read this book from cover to cover, but then keep it on hand. Just having it on your desk will make you a better online marketer.”
Jim Sterne, Founder, eMetrics Marketing Optimization Summit and Author, Social Media Metrics