Medical Writing Festival Seminars

Hour-Long Medical Writing Seminars to Choose From:
Category Seminar Title Presenter Purchase Options

Introduction Career Opportunities in Medical Communication

Medical writing and editing offer a wide array of career opportunities. In this hour-long webinar, Barbara Gastel, MD, who coordinates the graduate program in science journalism at Texas A&M University, will provide an overview of such opportunities.

Among the opportunities described will be ones in the popular media; in government, at associations, and in academia; and at pharmaceutical, biotechnology, and medical device companies. Also, Dr. Gastel will discuss ways to prepare oneself for and seek such opportunities. Finally, she will identify professional associations that can aid in entering and continuing to develop a medical communication career.

Barbara Gastel, MD MPH

Introduction Medical Writing in India: Large and Growing Market

This hour-long webinar is geared to offer an informative overview of medical writing in India, and will be of interest to those who want to work AS medical writers in India, as well as to those who want to work WITH medical writers in India.

A Google Trends search of the simple term “medical writing” reveals India at the top of the scale in web growth.
This is a trend to which we best pay attention for business strategy, growth and collaboration.

Dr. Das will talk about the developing market in India for medical writers and content development, the educational backgrounds required of medical writers, the kinds of work writers do, and what kinds of training and networking are available to writers of all experience. She will discuss the quality of medical writing content in India, and its directions for the future.

Join us for an interesting perspective on a growing market.

Natasha Das, Medical Writing in India, Medical Writing FestivalDr. Natasha Das

Introduction Medical Writing for Researchers: 50 Tips

Many medical researchers write journal articles about their work, but few have formal training in doing so. In this Seminar, Barbara Gastel, MD, coauthor of How to Write and Publish a Scientific Paper, will offer 50 tips for writing journal articles with maximal success and minimal stress. Many of the tips regard content and structure of the sections of a scientific paper, and some regard the writing or publishing process. Sources of further information and guidance will be identified. The webinar is primarily for early-career researchers, but others, including medical writers and editors, also may find it useful.
Barbara Gastel, MD MPH

Introduction Medical Editing Basics

BY POPULAR DEMAND. Medical editing, including the editing of journal articles and grant proposals, can be rewarding work and a valuable service. In this Seminar, Barbara Gastel, MD, a professor and editor who has mentored many in editing, will present basics in this realm. Topics will include reasons to edit, levels of editing, tasks commonly included in editing, principles of querying authors for information, features specific to medical editing, and key advice to remember. In addition, resources for continued learning and professional use will be identified. The Seminar also will include tips for seeking medical-editing careers.
Barbara Gastel, MD MPH

Introduction Medical Writing in English

Non-native users of English often produce high-quality English-language medical writing and editing. However, they do face challenges and barriers.

In this hour-long webinar, Barbara Gastel, MD, knowledge community editor for the AuthorAID at INASP project, will discuss how non-native users can communicate effectively in English about medical topics.

Among aspects to be discussed are common language difficulties, cultural differences to consider, strategies that can be useful, and resources to consult.

As well as aiding non-native users of English, this webinar can assist medical communicators who edit work by or supervise members of this varied group.

Barbara Gastel, MD MPH

Abstracts & Posters Creating Abstracts and Posters

In this presentation, participants will learn about the function, types, and problems of abstracts. Information in abstracts is often presented in posters, so the presentation will also cover their functions, development, construction, and presentation.

Abstracts are a vital part of medical writing, and knowing how to write a good abstract is a key skill. Why are Abstracts important? Abstracts are THE abbreviated version of a longer scientific journal article or research paper. When interested readers search for articles, they most often read the Abstract first, and then decide whether to read the full article or paper. Abstracts are therefore an abbreviated advertisement or promotion for a longer written piece. They serve an important function in sharing medical information, and being a good Abstract writer is a great way to make extra money or expand your skills.
Tom Lang, MA

Biostatistics & Epidemiology 10 Statistical Errors Even YOU Can Find

Many medical writers are trained in science or research, and can write well. However, many have never been trained as medical writers. There are standards in medical writing that many writers may not know, and Tom will offer an overview by revealing interesting statistical mistakes you can understand and avoid.

In this 1-hour presentation, Tom reviews the most common and important statistical reporting errors in the medical literature. Participants will learn how to recognize these errors and understand their implications for interpreting research.

A knowledge of statistics is neither required or nor assumed.

Explanations are conceptual, not mathematical, and should allow participants to understand the errors are errors.

Tom Lang, MA

CME CME: Drawing the Line Between Promotion & Education

A MUST FOR CME Providers and Writers. As Europe awaits the introduction of the stricter revised accreditation standards from the UEMS, with a regulatory environment that promotes an ever increasing expectation of transparency and accountability, the CME provider community can no longer sit back and expect to be led by the hand.

Commercial Supporters are looking for CME Providers that are more than just logistics agencies. They want and need skilled organizations that understand the regulatory landscape, are compliant with the emerging rules, and who are willing to take responsibility for their own work. Eugene Pozniak will take us through the recent developments in European CME, compare it with the U.S., and draw the line between promotion and true CME education.
Eugene Pozniak

CME CME in Europe: Emerging Trends

European countries have significantly different standards and protocols for the licensing of physicians and the requirements and methods of physician education. Various bodies such as the European Union of Medical Specialists (UEMS), the European Accreditation Council for CME (EACCME), and the European CME Forum, among others, share the of objectives of finding common agreement among members for the unification, standardization, and in-country distinctions regarding Continuing Medical Education (CME).

With the broad diversity of European and East European countries, standardization brings a unique set of challenges and a broad strength of various approaches to consider.

In this 1-hour webinar, we will explore the current state of CME in Europe, which will include such issues as:

  1. The status of standards setting in Europe – its advantages and shortcomings
  2. Developing views on CME funding by pharma, governmental, and non-governmental bodies
  3. The developing roles of both educationists and medical writers in developing CME content
  4. The unique aspects of developing standards among diverse countries and cultures
  5. Comparison with the American model of CME

Join us for what will prove to be a fascinating discussion.

Eugene Pozniak

CME CME Opportunities for Medical Writers

As a medical writer, you may be feeling the pinch of the economic downturn – fewer clients, fewer writing opportunities, and lower compensation. But wisdom says that downturns are a great time to prepare yourself for the next wave, and to broaden your skills so that you can ride more comfortably in any economic climate.

The field of continuing medical education (CME) has undergone a lot of changes in the ways in which CME is designed, developed, implemented, and evaluated. These changes have created a demand for CME medical writers who can deliver a new kind of medical education product.

These changes create a HUGE OPPORTUNITY FOR WRITERS who want to break into lucrative CME medical writing, because everyone in the industry has to learn how to create CME that meets these new criteria.

If you would like to be part of the most creative, interesting, and lucrative areas in medical writing today, and about new opportunities for medical writers in the CME industry, attend this 1-hour webinar!

LEARN:

  • What qualifies as CME, and why the definition of CME is expanding
  • Who provides CME and Who needs it
  • Why the demand of CME writing is growing
  • How multi-media content and interactive learning are growing, especially on the internet
  • How to get started in or build your strengths in CME medical writing
Johanna Lackner Marx, MPH MSW CCMEP

Consumer Health Writing Consumer Health Writing – How To

Pick up any consumer magazine today, and chances are you’ll find health articles contained within it. It’s a great genre to specialize in due to the universal nature of health concerns and the aging of the global population.

This 1-hour webinar will cover the basics of how to break into consumer health writing, including finding a newspeg on which to hang a prospective story and crafting the all-important query letter.

The webinar will also review opportunities to write patient education materials (brochures and magazines about health topics you see in your doctor’s office typically sponsored by pharmaceutical companies) and advertorials.

Consumer Health and Patient Education writing requires translating complicated medical language into lay language, and Nancy will discuss how this is done.

Nancy Monson

Grant Writing Grant Writing Skills and Success for Medical Writers

In this 1-hour Seminar you will learn:

  • The Landscape for Grant Proposals – funding trends, the value of education funded by grants, and how hot the competition is
  • How Medical Writers add Value to Grant Writing – how to get your audience to care about your proposal, how language, style and tone make a difference, and how to analyze your audience
  • The Elements of a Strong Proposal – the sections you require and how to tailor your proposal to the specific needs of your potential funder
  • You Writing Process – the steps you must to take to support a strong proposal
  • Measuring Your Success – how to track your wins and evaluate your approach

**Note: This webinar will focus on CME (Continuing Medical Education) Grants. However, the skills you will learn are of value regardless of the kind of funding you seek.

Medical Writing Festival - Grant Writing - Alexandra HowsonAlexandra Howson, PhD

Grant Writing The NEW Formula for Pharma CME Funding

Pharma and Medical Device Funding for CME is down by 40% since 2006. The environment for commercial support is more competitive than before. Do you give up on commercial support funding? Absolutely not!!

What you need to play this game is to know the NEW RULES. Fresh from covering the medical meeting “CBI 10th Annual Forum on Educational Grants” in Philadelphia, Jonathan is prepared to share with you the new paradigm for CME funding from pharma and device companies.

In this Seminar, Jonathan will reveal:

  • An Overview of CME Funding Trends
  • What factors make for successful grants
  • The new emphasis on Outcomes Measurements
  • Grant Submission No-No’s
  • Similar Trends with Government and Other Funders
Jonathan Marx, MBA

Regulatory Writing Regulatory Writing: The Basics

Regulatory writers have good knowledge of clinical study design and conduct; how to write protocols, and how to read and interpret clinical data (summary tables and listings). They also know case report form design, good clinical practice (GCP) regulations and regulatory document guidelines.

This Seminar (the first of two) is aimed at teaching you how to develop written skills in regulatory writing. We will provide an overview of documents and dossiers for regulatory authorities (e.g., Food and Drug Administration (FDA) and European Medicines Agency (EMA)). This Seminar is an overview of regulatory writing and various processes.
Zuleika Aponte, MS

Regulatory Writing How to Write Regulatory Documents for EMA / FDA

Regulatory writers have good knowledge of clinical study design and conduct; how to write protocols, and how to read and interpret clinical data (summary tables and listings). They also know case report form design, good clinical practice (GCP) regulations and regulatory document guidelines.

This Seminar (the second of two) is aimed at teaching you how to develop written skills in regulatory writing. We will provide an overview of documents and dossiers for regulatory authorities (e.g., Food and Drug Administration (FDA) and European Medicines Agency (EMA)). This second Seminar is devoted to the “how to” of writing these documents.
Zuleika Aponte, MS

Scientific Writing Writing and Editing Scientific Papers for Journals

Papers in journals are central to communicating medical research. In this hour-long webinar, Barbara Gastel, MD, coauthor of How to Write and Publish a Scientific Paper, will offer advice on writing and editing such papers. She will focus largely on the appropriate content and organization of each section: title, authors, abstract, introduction, methods, results, discussion, acknowledgments, and references.

Also, she will provide tips on preparing tables and figures and on writing readably and concisely for journals.

Finally, she will touch on career opportunities in editing scientific papers and note resources helpful in preparing papers for journals.

Barbara Gastel, MD MPH

Specialty Writing Creating Compelling Presentations

At some point in almost every medical writer’s career, you are asked to create a presentation. Most of our experience with presentations is from observation, and that’s not necessarily the best style to copy. Most presentations are bulleted, boring, written text that does not keep audience attention for long.

In this Seminar, Johanna will show you how to:

  • Grab learner’s attention at the beginning of presentations
  • Avoid information overload
  • Accommodate all learning styles of your audience
  • Use visual representations of information
  • Guidelines regarding the best formatting for slides
Johanna Lackner Marx, MPH MSW CCMEP

Specialty Writing Is This Research RIGHT? Critical Appraisal of Biomedical Literature

You’re researching scientific literature to serve as a reference or proof text for your own writing. Most writers presume the literature is correct, and simply quote the source. Your presumption about correctness can endanger your work. If a reference is found to be inaccurate, the credibility of YOUR medical writing can be at risk. Learn how to critically evaluate the scientific literature that you use. This presentation and discussion evolve around questions and related concerns about the justification, design, execution, analysis, and interpretation of biomedical research studies. Topics include sources of error, confounding, and bias and how they can be controlled.

Critically evaluating your reference sources can build or diminish your career.
Tom Lang, MA

Specialty Writing Covering Medical Meetings for Pay

Attending a medical meeting is a great way to find topics to pitch to magazines and newspapers, and to gain a better understanding of complex health issues. Meeting coverage can also be a lucrative assignment that allows you to travel to major US and international cities.

This Seminar covers the basics of attending a medical meeting and getting meeting assignments:

  • The requirements for being admitted to a meeting as a journalist (you typically need an assignment letter)
  • Tips and techniques for covering sessions and industry-sponsored symposia
  • Covering the exhibit floor
  • Taking advantage of press room offerings
  • News embargo rules
  • Interviewing health professionals
  • Types of vehicles that are produced out of medical meetings (highlight newsletters, daily email blasts, press releases, symposia spin-offs, videos, news stories)
Nancy Monson

Business Building Bye Bye Boring Bio

During this engaging webinar:

  • Nancy guides you through a five-step system that you can apply immediately to prepare winning stories about your expertise. Whether you want to attract clients, speaking gigs, or media interviews, this system works every time!
  • You’ll see examples of bios for coaches and consultants just like YOU that brought in the business to inspire your own winning efforts.
  • You’ll learn some of the most common mis-steps to avoid so you can pave your path to prosperity faster.
  • And once your new story is ready, you’ll be inspired to share it with the right people so you can grow your influence, impact, and income now!

Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll learn essential steps you can take, starting today, to get ready to welcome and initiate more of the right kinds of opportunities to grow your influence, impact, and your income. Don’t miss this timely opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.

Nancy Juetten
The Bio Doc

Business Building Internet Marketing Techniques for the Medical Writer

You have gotten it all done:

  • You’ve spent time and money on your website – writing, photos, layout – DONE
  • You’ve got client testimonials that offer social proof of your services – DONE
  • You’ve done SEO for your website – DONE
  • You’ve listed your website on all your internet networks – DONE

Good for you!!

And you’re still not making enough money from your website or listings.
And perhaps you think this internet stuff doesn’t really work, or that only the Gurus can do it, and you are not a Guru. You’re just trying to run a medical writing business.

Sound familiar? It should. This happens to so many small businesses trying to make a “go of it” on the internet.

Help is on the way.
Getting found by qualified prospects and doing business with them from the internet is very doable in 2012. You just have to know the tricks, do them, and remain consistent over time. Or, have them done for you.

By attending this 1-hour webinar you will learn core concepts of an online marketing campaign:

  1. The basics of presenting your business online – who are you, and who needs your services
  2. The three steps of attracting, capturing and converting prospects into clients
  3. Basic learning theory and how you can use “Continuous Engagement” and multiple media to be top of mind
  4. The components of an effective online marketing campaign, and how to integrate them cohesively
  5. The latest in internet marketing trends, and how to take advantage of them without feeling too “salesy”
Jonathan Marx, MBA

Business Building Promoting Your Medical Writing Business

Whether you’re a job seeker, a business owner, or an individual with writing skills to sell, talent only gets you so far. No matter how talented you are, no one will ever know unless you learn to do one thing: promote yourself.

The good news is, you can learn simple but very effective professional strategies to let the world know who you are and what you do. If you put certain principles into practice, you can draw the attention of potential employers or clients and find the success you deserve.

In this webinar, Peggy McKee (recruiter, job search expert, career coach, and CEO of Career Confidential) is going to share the low-cost, big impact, multi-pronged approach she uses herself and recommends to all her job seeker clients.

You’ll learn:

  • Low-cost (or free) places to put yourself out there so you can be found
  • Easy ways to effectively and professionally go after your target—customer or hiring manager
  • The simple secret to keeping yourself ‘top of mind’ that most people miss
Peggy McKee

Business Building Job Hunt Tips from a Recruiter’s Notebook

In this 1-hour Webinar, we’re going to cover:

  1. The importance of demonstrating what you can offer a potential employer and how you can best express it in various media including in the all important resume
  2. What hiring parties are looking for, examples of the assignments I get, and how the match was made
  3. Where I go to look for candidates
  4. My checklist for evaluating candidates before I make a call, and in interview
  5. Tips for how you can break into a new kind of medical writing
  6. How to get the best from your relationship with a recruiter
  7. What are the signs of a good recruiter and a bad recruiter
George Buckland - WORD recruitment limited - Medical Writing FestivalGeorge Buckland

Business Building Using Social Media for Medical Writers

In addition to producing great product, a successful medical writer is well-known in his/her specialties, and makes the rounds of relevant industry meetings throughout the year. But how do you stay in touch with connections and top-of-mind on a continual basis, so you are the obvious candidate for that next great writing assignment or new job opening?

Social media are now in full bloom as ways to stay connected, ways to express opinion and expertise, ways to share what you are working on – all so that people get to know you better. Because people like doing business with people they know and trust.

In this 1-hour webinar, Cliff Mintz is going to share his experience, insight, and enthusiasm for using social media on a regular basis.

You will learn:

  • The overview of how social media can fit into your activity menu to build connections, trust and credibility
  • The tips and tricks of various social media tools
  • Ways to spend your time productively, and how to avoid unproductive time wasters
  • Examples of successful social media approaches which you can emulate
Medical Writers Festival, Cliff Mintz PhD - Social Media for Medical WritersClifford Mintz, PhD

Business Building Websites that Win

This hour-long program will provide an overview of successful strategies and tactics for establishing a winning online presence. It is based on Philippa’s 15 plus years of consulting experience and research into what works at a practical level, and will be illustrated with real-life examples from her clients, audiences and colleagues.

We’ll look at some of your websites, blogs and other forms of social media, and their role in establishing you as a thought leader and recognized author in your field.

Following this session, attendees will be able to:

  • Create a clear strategy for their complete web presence
  • Prioritize appropriate platforms (e.g. website, blog, video, other social media)
  • Identify all audiences and design visitor personas for optimized copy and appeal
  • Develop an online marketing plan
  • Understand the importance of analytics in measuring success and specifying ongoing improvements
Philippa Gamse - Medical Writing Festival - Websites that WinPhilippa Gamse, CMC